Summary
In the highly competitive real estate market, agencies are constantly vying for attention. Standing out is essential—and it takes more than just knowing your market inside and out. The relationships you build with your clients—whether they're buyers or sellers—are critical. To maintain and grow those relationships, you need the right set of tools. At the center of that toolkit is the CRM, designed to work seamlessly with the rest of your systems. But how do you choose the best one? What criteria should you consider? And which CRMs stand out in the real estate sector?
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Top Real Estate CRMs – Comparison Table
| CRM | Key Features | Starting Price |
|---|---|---|
| Wise Agent | Automated lead nurturing; Text messaging & drip campaigns; Integrated with Zillow, Realtor.com, etc. | $32/month (billed monthly) |
| Follow Up Boss | Smart lists & action plans; Email/text automation; Integrates with Zillow, Ylopo, Realtor.com | $69/month/user |
| Propertybase | IDX website integration; Lead & transaction management; MLS sync & marketing tools; Built on Salesforce platform | $79/month/user (billed annually) |
| IXACT Contact | Automated email marketing; Real estate website included; Contact & listing management; Social media content automation | $33/month |
| Real Geeks | IDX website + CRM combo; Lead tracking & pipeline tools; Text/email drip campaigns; Facebook ads integration | $299/month (includes website & CRM) |
| Monday.com | Customizable sales pipelines; Task & project tracking; Visual workflow automations; Mobile access for agents | $10/user/month£8/user/month |
| Pipedrive CRM | Visual sales pipelines; Custom deal stages; Lead & contact tracking; Email sync & automation | $14/user/month£14.90/user/month |
| HubSpot CRM | Contact & deal management; Email templates & tracking; Built-in marketing tools; Extensive integration options | Free |
| Salesforce CRM | Highly customizable; AI insights & sales forecasting; Advanced reporting; Large integration ecosystem | $25/user/month£20/user/month |
| Zoho CRM | Lead scoring & workflow automation; Sales forecasting; Mobile app; Integrations with Google Workspace, Slack, etc. | $14/user/month£12/user/month |
What Is a Real Estate CRM? Definition and Benefits
A real estate CRM is an all-in-one platform specifically designed for professionals in the property sector. This software centralizes all client, property, and transaction-related information, making client relationship management and data organization much easier.
It's an essential tool that helps manage interactions with leads and clients—whether buyers or sellers—more effectively.
Real estate CRMs incorporate methods, strategies, and practices aimed at improving service quality and building client loyalty. More than just a software, a real estate CRM also encompasses the human, strategic, and organizational elements essential for success in real estate.
Core features of a real estate CRM typically include:
- Managing a database of leads and clients
- Tracking all customer interactions
- Organizing property listings
- Personalizing marketing campaigns
These tools centralize all lead and client data in one place, speeding up access to information and helping agents better understand customer preferences and needs.
Adopting a real estate CRM comes with many advantages. It facilitates performance tracking, data analysis, and strategic decision-making for business growth.
Agents benefit from simplified lead management, faster closings, and the ability to deliver personalized, high-quality service throughout the customer journey.
Prioritize tools that integrate well with each other to streamline your processes and eliminate manual tasks.
Top 10 Real Estate CRM Software Tools | 2025 Comparison
Choosing the right real estate CRM can be challenging, given the wide variety of solutions on the market. Here's our comparison of the top 10 real estate CRM tools for 2025, each with its own strengths and limitations.
We'll start with industry-specific solutions tailored for real estate professionals, then cover general-purpose CRMs with features that suit real estate needs.
1. Wise Agent
Wise Agent is a real estate CRM designed to streamline transaction management and automate lead nurturing, offering 24/7 support and unlimited training.
Wise Agent Key Features
- Lead automation and enhancement
- Transaction and contact management
- Unlimited document storage
- Customizable landing pages
- Free 24/7 support and training
Wise Agent Pricing
$49/month or $499/year; additional team members at $20/month each.
2. Follow Up Boss
Follow Up Boss is a CRM focused on lead management and automation, catering to real estate teams of various sizes with scalable plans.
Follow Up Boss Key Features
- Lead import and automated follow-ups
- 2-way email sync and SMS
- Deal tracking and built-in dialer (add-on)
- Call reporting and team inboxes
Follow Up Boss Pricing
- Grow Plan: $58/user/month (billed annually)
- Pro Plan: $416/month for 10 users
- Platform Plan: $833/month for 30 users
- Dialer Add-On: $33/user/month
3. Propertybase
Built on the Salesforce platform, Propertybase offers a comprehensive CRM solution with MLS integration and robust reporting tools.
Propertybase Key Features
- Contact and listing management
- Transaction management
- Mobile app access
- In-depth reporting
Propertybase Pricing
- Company Edition: $69/user/month (4-user minimum)
- Enterprise Edition: $89/user/month (10-user minimum)
4. IXACT Contact
IXACT Contact combines CRM functionalities with email marketing, offering tools for automated lead nurturing and responsive agent websites.
IXACT Contact Key Features
- Detailed contact profiles and social intelligence
- Automated lead capture and nurturing
- Monthly e-newsletters and email campaigns
- Responsive agent websites with optional IDX
IXACT Contact Pricing
- $55/month (billed monthly)
- $46.75/month (billed annually)
- Team Members: $34/month (monthly), $28.90/month (annually)
5. Real Geeks
Real Geeks offers an all-in-one solution combining IDX websites with CRM tools, tailored for real estate professionals aiming to enhance their online presence.
Real Geeks Key Features
- IDX website and CRM integration
- Automated email and SMS drip campaigns
- Property alerts and market reports
- Facebook marketing tools
Real Geeks Pricing
- Establish: $299/month
- Grow: $599/month
- Expand: $999/month
- Conquer: $1,599/month
Note: Each plan includes a one-time sign-up fee.
6. Monday.com CRM
Monday.com CRM offers a flexible and customizable platform, perfectly suited to the needs of real estate agencies and professionals. By combining project management, CRM, and collaborative tools, this solution promotes smooth and productive organization.
Monday.com Main Features
- Customizable sales pipelines
- 2-way email integration with Gmail and Outlook
- AI email generator and activity management
- Quotes, invoices, and sales forecasting
Note: Monday.com integrates with Ringover.
Monday.com Pricing
- Basic: $12/user/month
- Standard: $17/user/month
- Pro: $28/user/month
7. Pipedrive CRM
Pipedrive CRM focuses on efficient sales pipeline tracking. Its user-friendly interface and targeted automations make it a wise choice for real estate agents seeking an intuitive solution.
Pipedrive Main Features
- Visual sales pipelines
- Lead and deal tracking
- Email integration and automation
- AI assistant to support sales
Note: Pipedrive integrates with Ringover.
Pipedrive Pricing
- Essential: $14/user/month
- Advanced: $39/user/month
- Professional: $49/user/month
- Power: $64/user/month
- Enterprise: $99/user/month
8. HubSpot CRM
HubSpot CRM is an all-in-one platform combining marketing, sales, and customer relationship management. It caters to real estate professionals seeking to structure their entire sales cycle.
HubSpot CRM Main Features for Real Estate Agents
- Contact and deal management
- Email templates and tracking
- Built-in marketing tools
- Extensive integration options
Note: HubSpot is compatible with Ringover.
HubSpot Pricing
- Free for core CRM features
- Paid plans available for advanced features (pricing varies)
9. Salesforce CRM
Salesforce CRM is a leading solution known for its robust functionality and adaptability to large organizations. It's ideal for managing the entire sales process, from lead generation to customer retention.
Salesforce Main Features
- Customizable dashboards and reports
- AI insights and sales forecasting
- Lead and opportunity management
- Extensive integration ecosystem
Ringover integrates seamlessly with Salesforce.
Salesforce Pricing
- Essentials Plan: $25/user/month
- RealE 360 Basic: $75/user/month
- RealE 360 Plus: $100/user/month
- RealE 360 Elite: Contact sales for pricing
10. Zoho CRM
Zoho CRM offers an affordable yet powerful solution for managing customer relationships. It's ideal for real estate agencies of all sizes, combining simplicity with advanced capabilities.
Zoho CRM Main Features
- Lead scoring and workflow automation
- Sales forecasting and analytics
- Mobile app access
- Integrations with Google Workspace, Slack, etc.
Zoho CRM is compatible with Ringover.
Zoho CRM Pricing
- Standard: $14/user/month
- Professional: $23/user/month
- Enterprise: $40/user/month
- Ultimate: $52/user/month
How to Choose the Right Real Estate CRM
Choosing the right CRM for your real estate business is crucial. It directly impacts your productivity and overall success. Here are the essential criteria to consider:
1. Match with Agency Needs
Select a CRM that aligns with your agency's specific workflows and objectives. This includes contact management, transaction tracking, marketing automation, and reporting capabilities.
Identify your top priorities and compare solutions based on those needs.
2. Ease of Use and Integration
The CRM must be intuitive for users of all technical levels. It should also integrate seamlessly with your current tools like marketing platforms, accounting software, communication apps, and other real estate systems.
3. Customization and Flexibility
Look for a CRM that allows customization of workflows and data fields to suit your agency's unique processes. Flexibility is key for adapting to future business growth.
4. Mobility and Accessibility
Mobile access is essential for agents in the field. Your CRM should offer a mobile-friendly interface or dedicated app to manage client interactions on the go.
Mobility is a key factor in real estate. Choose flexible solutions that allow centralized management of customer data, conversations, and transcripts—without compromising productivity or interaction quality.
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5. Data Security
Your CRM must guarantee the confidentiality and protection of client data, in compliance with current data regulations. This includes robust security for all sensitive information.
6. Support and Training
Access to quality technical support and educational resources is vital for effective CRM use. This ensures smooth onboarding and continuous productivity.
7. Analytics and Reporting
Your CRM should offer advanced analytical tools to monitor performance and drive data-based decisions. These features are essential for evaluating marketing efforts and sales strategies.
8. Cost and Return on Investment
Weigh the cost against the features offered and evaluate the return on investment. Make use of free trials to test solutions and determine the best fit for your operational and client needs.
The 7 Key Benefits of CRM for Real Estate Agencies
✅ Centralized Information
A real estate CRM consolidates all client, lead, and property information in one place. This eliminates scattered files and tools, reducing data loss and improving accessibility.
Example: An agency can store property photos, descriptions, pricing, and visit history in one place. When a client calls with a question, the agent can instantly retrieve all details.
✅ Improved Client Follow-Up
Every client interaction is logged in the CRM—from the first contact to final sale. This helps agents understand where each prospect stands and enables personalized follow-ups.
Example: If a client visited a listing but hasn't made a decision, the CRM can remind the agent to follow up in a few days, with a list of similar properties.
✅ Task Automation
Routine tasks like sending reminders, emails, or updates can be automated. This saves time and reduces human error, ensuring timely and consistent communication.
Example: When a new property matching a client's criteria becomes available, the CRM can automatically notify the client.
✅ Efficient Property Management
The CRM organizes listings by status (available, sold, rented) and matches them with client needs. Agents can quickly filter by location, price, or amenities.
Example: If a buyer wants a home with a garden under a specific budget, the CRM helps generate a tailored list in seconds—saving time and improving conversion chances.
✅ Time Optimization
With automation and centralized data, agents work more efficiently. By cutting down on manual processes, teams can focus on high-value tasks like meetings and negotiations.
✅ Analytics and Reporting
CRMs provide performance insights, market trends, and campaign effectiveness. This helps agencies understand what sells, who performs best, and where to allocate resources.
Example: A report might show that two-bedroom apartments sell fastest in a particular area or highlight top-performing agents by conversion rate.
✅ Enhanced Client Experience
Better communication, personalized follow-up, and faster responses all contribute to a superior client experience. CRMs help agents anticipate needs and strengthen client relationships.
Example: After a showing, a client could automatically receive a recap email with visited listings and personalized suggestions—boosting satisfaction and trust.
Final Thoughts on Real Estate CRM Software
In real estate, where every lead matters and managing contacts can get overwhelming, having the right tools is no longer optional—it's essential.
Whether you're an agency, developer, or independent agent, success hinges on efficient client prospecting, follow-up, and customer retention. A well-suited CRM helps you centralize data, prioritize actions, and maximize client interactions.
Want to go even further? Add a business phone line to your CRM.
With Ringover, boost client communications with crystal-clear calls, automated follow-ups, and full integration with your favorite tools.
Upgrade to a business phone system designed for real-life needs—one that drives your success. Try Ringover for free today and transform every client interaction with ease and speed.
