If landline phones aren't obsolete already, they're at least on the road to being phased out, especially as the working world shifts to remote work.

As of 2021, only 36.7% of US households have a working landline, compared to 62.5% of households that only use mobile phones. On the business side, meanwhile, mobility and digitization are driving a large-scale migration away from Plain Old Telephone Service (POTS).

In place of traditional PBX, we now see businesses using a combination of smartphones and VoIP services, to create integrated digital phone systems. Google Voice is one such service. We'll go over what it is, how it works, and whether or not it's the right option for your business.

What Is Google Voice: The Basics of Google Voice

Originally released in 2009, Google Voice is a phone service that provides users with a US-based phone number that can send text messages, and receive voicemails via the Internet. It's free for personal use, allowing unlimited texts and calls to any number in Canada or the United States, and affordable international calling. It also provides call blocking, automatic routing, call forwarding, and the ability to assign unique voicemail greetings to callers and contacts.

The only caveat is that in order to qualify for a free Google Voice number, you need to already have a US-based phone number. It's also important to note that although you can receive calls from anyone for free, in order to call someone outside of Canada or the United States, you'll need to add credits to your account. The per-minute rate depends on where you're calling.

Google Voice for Business is a little different from the free version. Configured via the Google Workspace Admin Console and available in one of three licensing tiers, it provides a multitude of features that the free version lacks. Google Voice for Business also integrates seamlessly with both Google Meet and Calendar.

Google Voice's Business Features

Alongside the features offered by Google Voice's free version, Google Voice for Business offers the following:

- AI-based voicemail transcription
- Integration with Google Calendar and Google Meet
- 24/7 support and a high-uptime SLA
- Usage/activity reporting
- Ring groups
- Multi-level auto attendants
- Advanced reporting and analytics via BigQuery
- eDiscovery for compliance purposes
- Support for desk phones
- Unlimited international locations

How Much Does Google Voice Cost?

Google Voice for Business is available in one of three pricing plans.

google voice price

Why Use Google Voice For My Business?

There are several reasons your business might want to use Google Voice, especially if you already have a Google Workspace implementation in place.