Okay, so you’ve heard of cloud calling. But...that’s about it. Are you hoping you’ll never have to explain what it is, exactly, or be called on in a meeting to talk about what it could do for your organization?

Then this is the article for you. After a thorough breakdown of what cloud calling is and why it’s a future-proof tool for the reimagined workforce, we’ll let you know all the unexpected ways cloud calling can help you launch, grow, and scale your business.

What is cloud calling?

Cloud calling, also known as cloud telephony, provides users with calling and other voice-based communications via an internet connection. This makes it different from previous phone call solutions, which required the use of landlines and other hardware.

Users can choose a third-party provider, who “hosts” the cloud services via their platform. Then, they’ll be able to utilize the different solutions that provider offers as part of their comprehensive cloud calling services.

Though cloud calling technically refers only to voice-based communications, most providers are expanding their offerings to be a one-stop shop for all cloud-based enterprise communication needs, often referred to as unified communication as a service (UCaaS). Typical services that cloud calling providers offer include collaboration tools, data insights, text or instant messaging, integrated contact centers, and web conferencing.

What are cloud calling benefits?

There are several benefits to implementing cloud calling solutions at any business:


No more clunky landlines and complicated infrastructure. Cloud calling services can be used right from any device, often without even having to download a new software program.


Cloud calling services give employees more information at their fingertips, helping them save time searching for data. Plus, cloud calling monitoring tools help you spot weaknesses in your organizational workflow, allowing you to boost productivity.


Rather than being tied to a desk for the hardware, cloud calling ensures everyone in your organization can work from anywhere with an internet connection.

Seamless Integration:

Already use software solutions in your business, like a CSM platform or a company-wide scheduling tool? Most cloud calling providers allow you to seamlessly integrate their services with those, allowing you to communicate with customers or fellow employees right from those applications.

Future-Proof Technology:

Landlines require routine maintenance or expensive hardware updates that can quickly become obsolete. (Remember: it wasn’t too long ago that cordless phones were the coolest gadgets around!) But updates to cloud calling solutions happen, well, in the cloud. Rather than being left behind when the latest solution or upgrade hits, you can affordably add it almost immediately to any device or network you and your employees use.

What can cloud calling do for my business?

Allright, so now you understand that cloud calling is, at its simplest definition, the ability to make phone calls via the cloud.

But it’s time to figure out how you can leverage it to take your business to the next level. Cloud calling doesn’t just help you stay up-to-date with your competitors—it’s also great for your bottom line. Whether you’re a lean startup or an established corporation, cloud calling can provide you with the tools you need to more efficiently and seamlessly do your job.

Check out some of the unexpected ways that choosing a cloud calling provider like Ringover can help you accelerate your business:

1. Reinvent Employee Training

Cloud calling allows you to record and monitor calls, as well as video conferencing session. This can help to drastically improve training, since new employees can go back and rewatch or relisten to any instructional meetings, allowing them to learn at their own pace and always have references they can turn to for guidance.

Additionally, because recorded calls can also be stored and easily retrieved within the calls, they can make great training tools. Got a seasoned sales rep who cold called a contact and landed a sale within minutes, or a customer service rep who can calm even the most frustrated of customers? Let new hires listen to the recordings of those stellar calls, highlighting the language and strategies their peers used to excel at their work.

You can also use call recording and monitoring to help new employees as they jump into the job. A manager can listen to some of the new hires’ first calls and go through each interaction with them later, pointing out where they did well and suggesting specific improvements when needed. That very personalized, direct feedback results in better learning retention and helps employees develop the skills they need to succeed.

2. Broaden Your Talent Pool

The pandemic’s accelerated the shift to a more remote workforce, and the transition was tough for many organizations, particularly those who relied on traditional phone landlines and hardware. But thanks to the collaboration tools that cloud calling providers like Ringover offer, many companies were able to continue (or even launch) their business as usual throughout these challenging times.

And even as returning to offices does start to become more possible, many workplaces are staying open to hiring remotely for one giant reason—it broadens the talent pool. Great workers are everywhere, and with applications like video conferencing, remote call monitoring, and employee instant messaging, it’s a breeze to stay connected no matter where you are.

With the confidence in those connections, you’ll be able to hire the talent that will bring a wider variety of backgrounds, experiences, and skills to your team, making you stronger and more dynamic going forward.

3. Boost Customer Loyalty

Consumers are living in an era with more buying options at their fingertips than ever before. Vendors can look at this one of two ways: either they’re overwhelmed by the competition, or they take it as an opportunity to improve customer service so that they always have a way to stand out from the crowd.

Cloud calling services like Ringover practically hand out a customer loyalty toolkit with the services they offer. From analytics dashboards that give valuable insights about customer needs to totally customizable IVR systems to real-time suggestions for service resolutions, you’ll have the futuristic tools you need to give your customers a reason to keep coming back.

4. Scale with Ease

Growing a company can be unpredictable and swift. That’s why cloud solutions are a better resource for startups than landlines and hardware. Cloud calling providers offer flexible subscription packages that let you tack on new features when you need them, add phone numbers and emails as you bring new people on board, and offer advice on the best tools for your evolving needs.

The best part? All of this can be done within seconds, typically without downloading any new software, taking the administrative gruntwork out of scaling and giving you more time to dedicate to your business.

5. Keep Your Data Secure

No matter your business, you’re likely responsible for tons of data, whether that’s payment information for customers, sensitive documents for clients, or just the important info you need to effectively run your company.

Losing that data, or having it stolen, could be devastating for any company. But cloud calling providers work hard to keep your data secure, and can protect it in ways that landlines couldn’t. Most offer standardized encryption protocols for an added layer of security. Plus, many give you the option to restrict access to certain amounts of data, allowing you to better authorize who can see what.

6. Prevent You From Getting Left Behind

Maybe you haven’t adopted cloud calling solutions yet. But guess what? Your competitors have.

While you’re trying to figure out why your customer service wait times are so long, your competitors are using real-time analytics from their cloud calling provider to improve those wait times. While you’re struggling to onboard new employees while out of the office, your competitors are using video conferencing and secure messaging systems to tackle all the training and paperwork involved with welcoming new members to the team. While you’re figuring out what to do with the old clunky old hardware that your Gen Z employees barely know how to use, your competitors are attracting the best young talent who are eager to work with a forward-thinking institution.

We’re in the midst of a shift to a global, digital workforce, and it’s time to either join that or get left behind. Since cloud calling services can upgrade and evolve their product offerings via software and you can update to those new versions in just seconds, it’s the future-proof technology that will carry your company—no matter how big or small—into the new era of work.