Unfortunately and unsurprisingly, there’s no such thing as a free mass texting service.
The good news is that there are various pricing models for mass text message services, giving you the chance to find the best option for your business’ needs. The pricing models usually take one of three forms: a price per message, credits, or a monthly subscription fee.
Mass SMS services who have a credit-based pricing model require you to purchase credits, the price of which can vary depending on how many you purchase. Usually, the price decreases as the amount of SMS increases, allowing clients to take advantage of economies of scale for large SMS campaigns. While pay-per-message mass texting services are more straightforward in that you simply pay a flat rate per message without having to buy credits, those services may also offer the economies of scale.
As for the monthly pricing offered by some mass texting services, it is the same pricing model offered by streaming services like Netflix. Mass SMS providers will often have multiple price tiers with more or less elaborate offers. So while your rate each month is fixed, the service is limited according to the constraints of the subscription you’ve chosen.
As you look into mass texting services, be sure to consider the auxiliary services offered by each mass SMS provider. Some mass SMS services will offer analytics, keywords, CRM integrations, and more. Because those services are more robust, they will usually increase the price per message accordingly. If those services fit the needs of your business and allow you to thoroughly capitalize on mass SMS campaigns, they could be worth the extra cost.