What is call routing and how does it work?

Call routing or Automatic Call Distribution (ACD) is a call management feature in business phone systems and contact centre software. It allows organisations to automatically answer incoming calls, place them in a queue, and direct each call to the right agent or department based on pre-established rules.

Call routing happens after an incoming call has reached your phone system and before an agent/department answers the call. It works hand in hand with auto attendants and IVR systems. The process involves the following steps:

  • Incoming calls reach your phone system.
  • The IVR/auto-respondent receives them and asks automated questions to get customer input.
  • The call routing software uses these inputs to queue calls based on priority, call history, request type, and others.
  • It then directs calls to the appropriate agent/department based on pre-established criteria, such as agent skills, agent availability, language preference, time of day, waiting time, etc.

Discover Smarter Call Routing Software

Boost your inbound call centre performance with Ringover’s advanced call routing software solution. Ringover’s VoIP cloud contact centre solution enables you to be at the ready and respond to fluctuating inbound call volumes, as well as direct specific call types to the right agents.

With Ringover’s call routing software, you can implement and launch a successful inbound customer contact centre within a matter of minutes. Add new users and new lines without a hassle, all from your own laptop, smart phone or tablet. The benefits of adding Ringover’s call management software solution to your business strategy are numerous, including increased productivity and customer satisfaction.

TALKWeb onlyThis plan is available for online purchase only. From
Simple, flexible telephony tailored to small business needs From
$15$
/ User / month excl. taxes
12-month commitment.
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  • 1 local or toll-free company number
  • Unlimited national calls
  • Text messages
  • Business phone system: greetings, business hours…
  • Call logs, recordings, summary & transcription
  • Unlimited virtual receptionistAI
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SMART From
A friendly and flexible cloud phone system for your company’s everyday needs From
$21$
/ User / month excl. taxes
12-month commitment.
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  • Unlimited calls to 110 destinations
  • Local number from 43 countries
  • Local number from US and abroad
  • Mobile, web, and desktop applications
  • IVR and call forwarding
  • Call logs and recordings
  • Click-to-call
  • Access to our API
  • Call & voicemail transcriptionAI
  • Call summaryAI
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BUSINESS From
An AI-powered, omnichannel and fully integrated communication solution for Sales, Support and HR teams From
$47$
/ User / month excl. taxes
12-month commitment.
Talk to sales
All SMART features, plus:
  • Local or mobile number from 65 countries
  • Local number from US and 30+ countries
  • Advanced IVR (smart routing, call groups, call queues…)
  • Integrations100+
  • Advanced analytics
  • Coaching (double listening, whispering…)
  • Access to our webhooks
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BUSINESS From
An AI-powered, omnichannel and fully integrated communication solution for Sales, Support and HR teams From
$47$
/ User / month excl. taxes
12-month commitment.
Talk to sales
All TALK features, plus:
  • Local number from 65 countriesAnnual plan only
  • Local number from US and 30+ countriesAnnual plan only
  • Advanced IVR: smart routing, call groups…
  • Integrations (CRM, ATS, Helpdesk…) among100+
  • Advanced analytics & coaching: double listening, whispering…
  • Power dialer
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ADVANCED
A fully customizable, global and scalable AI communication platform
Customize your solution
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All BUSINESS features, plus:
  • Call campaigns
  • Voicemail drop
  • Integrations (CRM, ATS, Helpdesk…) among100+
  • Local Presence Dialing
  • Single Sign-On
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Run a Successful Call Centre with Ringover’s Call Routing Software

Explore the numerous benefits of Ringover’s inbound call routing software, including but not limited to:

  • Priority queueing of your VIP callers
  • Defining open business hours when your lines receive calls
  • A toll-free number for your customers to reach you at no charge
  • Intelligent routing of calls to specific agents based on criteria

Combining all of the capabilities of Ringover’s inbound call routing software provides you with the ability to smoothly run your cloud contact centre, leaving you with more time to focus on running other aspects of your business. Rest assured, knowing your customers’ needs are being addressed with the effectiveness of Ringover’s VoIP service and its offerings.

Empower Your Agents with Access to Essential Customer Support Tools

Jumping between different software applications whilst handling a customer inquiry can be time-consuming and costly in the end. With Ringover, your agents can enjoy direct access to the CRM tools they need, all from within the same interface. No more jumping from screen to screen to obtain needed information.

You can easily import your existing CRM software into the Ringover platform and grant access to needed tools, and enabling your agents to place and receive calls all whilst accessing client file information and taking needed actions with ease.

Provide Customers with a Seamless Call Experience

There are many aspects to a well-run and effective inbound customer service centre. The behind-the-scenes setup is essential to creating a seamless customer experience when connecting with your agents. Ringover provides you with the key functionalities for establishing successful call routing and handling patterns:

  • Queueing and routing based on priority, history, or type of request
  • Real-time access to customer data during customer calls
  • Automated call tasks such as note taking and call logging

These tools and capabilities are vital to a well-functioning inbound call centre. You will have the ability to equip your agents with the tools they need, whilst routing calls efficiently to the proper groups and agents, and increase productivity and customer satisfaction with Ringover’s call routing software.

Monitor and Coach Your Agents with Ringover’s Call Routing Software

Coaching your agents is highly important when it comes to improving both customer satisfaction levels, as well as the happiness and performance of your agents. Included in Ringover’s call routing software, is the ability to monitor and record calls, providing you with the ability to find coaching opportunities with your agents.

Feel confident in knowing how calls are being handled and have the information you need, to provide both positive feedback and constructive coaching. Ringover’s solution also includes the ability to join calls when needed, provide tips, and answer questions when your agents need assistance.

Discover the Power of Ringover’s Inbound Call Centre Software

See the benefits of Ringover’s call routing software for yourself, with a free trial starting today. Just a few clicks and you’ll be on your way to improved business performance and client satisfaction.

Ringover is easy to set up and manage, leaving you with more time to run your business. Your agents will have what they need to successfully perform their jobs remotely, and you’ll have a finger on the pulse of your inbound call performance. Discover the power of Ringover with just a few clicks and see the benefits first-hand, starting today.

7-day free trialAll features included

Our customers’ feedback

Overall Rating

4,9 /5 823 reviews Based on 823 reviews.
This average is drawn from ratings of customers who have used any of the cloud communication services offered by Ringover.

Jennifer M.

My experience is very positive, I recommend this application to any structure and company wishing to implement a fun and practical tool for global and professional telephony.

Ratiba Z.

The call recordings, the ease of management.

Lauren W.

The tool is both functional and intuitive.

Christophe B.

Quick to listen to the customer!

Nicolas T.

The Ringover phone application stands out for its impressive efficiency. Its dialer is particularly notable for its ease of use and high reliability.
In addition to these features, the application offers a complete call list, a fast call forwarding function, a powerful switchboard and the ability to send SMS and quick text messages. It also has an internal chat function, a powerdialer (automatic call) as well as external messengers such as messenger, WhatsApp, Instagram, mail and Google avis. All of these features make Ringover an extremely complete and highly reliable application.

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