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What is call routing and how does it work?
Call routing or Automatic Call Distribution (ACD) is a call management feature in business phone systems and contact centre software. It allows organisations to automatically answer incoming calls, place them in a queue, and direct each call to the right agent or department based on pre-established rules.
Call routing happens after an incoming call has reached your phone system and before an agent/department answers the call. It works hand in hand with auto attendants and IVR systems. The process involves the following steps:
- Incoming calls reach your phone system.
- The IVR/auto-respondent receives them and asks automated questions to get customer input.
- The call routing software uses these inputs to queue calls based on priority, call history, request type, and others.
- It then directs calls to the appropriate agent/department based on pre-established criteria, such as agent skills, agent availability, language preference, time of day, waiting time, etc.
Discover Smarter Call Routing Software
Boost your inbound call centre performance with Ringover’s advanced call routing software solution. Ringover’s VoIP cloud contact centre solution enables you to be at the ready and respond to fluctuating inbound call volumes, as well as direct specific call types to the right agents.
With Ringover’s call routing software, you can implement and launch a successful inbound customer contact centre within a matter of minutes. Add new users and new lines without a hassle, all from your own laptop, smart phone or tablet. The benefits of adding Ringover’s call management software solution to your business strategy are numerous, including increased productivity and customer satisfaction.